PLAYBOOK

You don’t have a product problem.
You have an explaining problem.

The strategy layer behind the tool: angles, cadences, and channels for getting what you built into other people’s heads. Short reads, no filler.

01Why you only tweeted onceYou spent six months building and six minutes announcing. The math is backwards.02The angle is the assetCopy is cheap now. Positioning is the part the machine can’t decide for you.03Nine angles for the same productA taxonomy. Run your product through all nine and watch which one comes alive.04The 30-day launchLaunch day is day one, not the finish line. A cadence for the month that actually decides the outcome.05One-liners that workThe sentence that does the selling, and the five compressions that produce it.06Where to say itThe same angle, translated for each platform’s native tongue. A channel guide.
Put it to work