Everything you’d ask
before pasting your repo.

A tool that turns what you built into what people understand. You describe your product — or paste a GitHub repo — and it generates a complete launch package: a one-liner, a landing page, a README, launch tweets, a Product Hunt post, and a 30-second pitch. All from one description, all aligned around one positioning angle.

Seven things, downloadable as a ZIP: a one-liner (the sentence that does the selling), a complete landing page in HTML, a project README that reads like a pitch, a set of launch tweets, a Product Hunt tagline and first comment, a 30-second verbal pitch, and a share description for social cards. Every package also gets its own public page you can link to.

Three steps. First, describe what you built in a few sentences, or connect a GitHub repo and let it read your README. Second, it proposes three distinct positioning angles — different framings of the same product for different audiences — and you pick one. Third, it generates the full package around that angle, and you can regenerate any section individually until it sounds right.

Builders who are better at making things than marketing them. Indie hackers shipping side projects, engineers open-sourcing tools, founders preparing a launch — anyone with a finished product and a blank page where the launch copy should be.

Two ways. First, it forces positioning before copy: you choose an angle before anything is written, so every output pulls in the same direction instead of being seven disconnected drafts. Second, it writes inside a system built on compression — short sentences, concrete claims, zero filler — refined over years of writing that earned distribution on its own. You can get words anywhere. These are words with a point of view.

Yes. Connect GitHub with one click and it can read the name, description, topics, and README of your private repos. The connection is read-only, the token lives in an encrypted cookie that expires after eight hours, and your code is never stored. You can disconnect (and revoke the token) at any time.

Your email, the description you provide, and the packages you generate — so you can come back to them. No code, no GitHub tokens at rest, no payment details. Email is only used for login codes.

Three per email. Viewing, sharing, and re-downloading packages you already generated is always free and doesn’t count against the limit.

The tool locks for new generations. Unlimited access is coming — your existing packages stay available in your account either way.

Every section has a regenerate button — if the one-liner isn’t right, regenerate just the one-liner. Everything is also plain text and HTML you can copy, download, and edit anywhere.

Every package gets a public page with the one-liner, landing page preview, tweets, and pitch — made to be sent to a cofounder, a friend, or your group chat before you ship.

The most common mistake. Open any package and hit “More tweets” — it writes a fresh batch from your chosen angle, each taking a different lens on the same product, so you can keep posting without repeating yourself. The Playbook covers the strategy side: why one tweet is never enough, the nine angles, and the 30-day cadence that actually works.

Jack Butcher, the designer behind Visualize Value. The writing system underneath it is the one that grew Visualize Value from zero to an audience of millions: compress the idea until it can’t be misunderstood.